Adam Rinne

Nearly all toothpaste tubes are made from multiple layers of different types of plastic and aluminum, making them impossible to recycle and destined for landfill. When it's time to replace my current toothpaste, I will replace it with a plastic-free option.

Don't forget to celebrate the good! This month, I will give shout-outs on social media, my office's internal communication channels, or the Participant Feed to a local company, coworker, friend, or family member for their sustainable efforts.

Eliminating 100% of all plastic from our lives simply isn't possible. Throughout this month, I will embrace imperfection in my plastic-free journey while exploring and testing new ways to reduce my plastic footprint.

I will calculate my ecological footprint, and from the results brainstorm and take action on ways I can reduce my annual footprint.

In the UK, the average person creates 512kg (1,129lbs) of waste in the bathroom over the course of their lifetime - 50% of which ends up in a landfill. As they run out, I will replace my soaps, shampoos, conditioners, and lotions with sustainable, unpackaged, or refillable options.

Conventional deodorant tubes are typically made from plastics #4 and #5, which are rarely accepted for recycling - especially together. When it's time to replace my current deodorant, I will replace it with a plastic-free option.

Science has shown that focused time in nature calms our over-worked frontal lobe and gives space for the areas of our brain associated with emotions, pleasure, and empathy to take over, providing a sense of calm that is measurable in brain scans and even blood tests. Each day this month, I will spend 30 minutes outside in nature, and share my observations, reflections, and learnings on the Participant Feed.

In addition to refusing and reducing my consumption of single-use plastics, I will pick up 10 piece(s) of litter each day of the Plastic Free Ecochallenge.

There's value in our old electronics! This month, I will properly recycle any old laptops, tablets, cell phones, or other electronics I have lying around so the raw materials can be reused and reduce demand for virgin materials - thereby also protecting critical wildlife habitat for animals such as gorillas and forest elephants.

The average paperback book has the same carbon footprint of driving about 7 miles (11 km) in an average car. Instead of purchasing new books this month, I will borrow books, e-books, and/or audiobooks from my local library or library-affiliated apps, or host a book swap with my friends.

Help us make the Plastic Free Ecochallenge the best it can be! Take the challenge pre-survey (and look out for the post-survey at the end of the challenge!) so we can better understand the impact the challenge has and how we can improve in the future. Plus, you'll earn points for completing it! Thank you!