John Shaffer

Greenwashing can fool even the most experienced eco-advocate. This month, I will spend 30 minutes learning what greenwashing is, how to spot it, and what I can do about it.

There's value in our old electronics! This month, I will properly recycle any old laptops, tablets, cell phones, or other electronics I have lying around so the raw materials can be reused and reduce demand for virgin materials - thereby also protecting critical wildlife habitat for animals such as gorillas and forest elephants.

Prioritizing whole foods is one of the most effective ways to avoid single-use plastic in the kitchen, since most whole foods can be purchased without any packaging. This month, I will prepare 1 whole foods-based meals at home each day.

There are many benefits to enjoying meatless meals - including reducing our plastic footprint. Most meats and dairy products are packaged in plastic, so this month, I will reduce my animal product consumption and enjoy 2 vegetarian or vegan meals each day.

While it can be tempting to throw away (or drop off at Goodwill) any and everything that no longer brings us joy, there are so many options that are better for the planet! This month, I will declutter my home and properly dispose or re-home the things I no longer want.

In the US, about 1 billion toothbrushes are thrown away each year. And because plastic is designed to last, nearly every plastic toothbrush ever created still exists. When it's time to replace my current toothbrush, I will replace it with a plastic-free bamboo option.

Eliminating 100% of all plastic from our lives simply isn't possible. Throughout this month, I will embrace imperfection in my plastic-free journey while exploring and testing new ways to reduce my plastic footprint.

Help us make the Plastic Free Ecochallenge the best it can be! Take the challenge pre-survey (and look out for the post-survey at the end of the challenge!) so we can better understand the impact the challenge has and how we can improve in the future. Plus, you'll earn points for completing it! Thank you!